A menswear brand rooted in prophetic tradition is making its mark on Bradford and the northern fashion scene.
Lotesend, which launched its first collection online earlier this month, is based in Bradford and draws inspiration from spiritual heritage in its design approach.
Lotesend describes itself as a premium menswear brand selling timeless clothing, everyday wear and traditional footwear rooted in prophetic principles.
New clothing brand Lotesend has launched from Bradford (Image: UGC)
The brand launched its Earthly Collection online on October 7, offering clothing, footwear and leather goods designed to be worn, repaired and handed down.
Ricky Simpson, creative director at Lotesend, said: "Bradford has always gone to Leeds for good clothes.
"We wanted to start from here instead, with people we know: the barbers, the gyms, the rooms where this city gathers.
New clothing brand Lotesend has launched from Bradford (Image: UGC)
"That's where the clothes were seen first, and that's who they're for."
London-based Mr Simpson said the collection and brand were inspired by the life and dress of the Prophet Muhammad.
He said founder Shayhk Ibrahim Osi Efa approached him to design clothing “based on modest principles with a men streetwear aesthetic to it”.
Mr Simpson said: "I’ve owned my own business for 12 years and I like to design dark, avant-garde and oversized clothing.
"The Prophet Muhammad went on a spiritual journey, so our clothes are designed to look worn and vintage."
Founded in Liverpool, the brand now operates from Bradford and works with the Greensville Trust at the Mustafa Mount campus.
A pop-up shop will open at Mustafa Mount on Emm Lane, Heaton, on Sunday, October 25, giving customers a first look at the collection.
The shop will be open from 2pm to 8pm and will feature an appearance by Lotesend founder Mr Osi Efa, who is from Bradford and runs retreats at Mustafa Mount.
Mr Simpson said the pop-up concept is designed to be mobile, with plans to bring the shop to London, Liverpool and Manchester in the future.
The store will be part of the wider Mustafa Mount site, which also houses Rawdah Mosque and community programmes.
Lotesend is independently owned by its founder, with no external investment.
The brand’s launch was supported by a short film titled Head West, shot in Liverpool and on the Llŷn Peninsula in north Wales.
Lotesend’s full collection is available at lotesend.com.
The pop-up will give Bradford residents a chance to see the collection and meet the team behind it.