(Image: Nargis Shaheen)
A Bradford bakery owner whose desserts have attracted tens of thousands of followers on TikTok has launched a new business venture.
Nargis Shaheen, owner of Nargis Bakes on Great Horton Road, has opened Pink Cookie Club at Cannon Mills Market on Sundays, creating a permanent indoor base after years of trading outdoors.
The entrepreneur said the move comes at the perfect time as colder weather approaches.
From gazebo to market stall
Nargis Shaheen at the launch of their new venture, Pink Cookie Club, at Cannon Mills Market. (Image: Nargis Shaheen)
For more than three years, Ms Shaheen has traded from a gazebo at the market, building up a loyal following and attracting customers from across the country through her social media presence.
However, she said winter weather often forced her to miss trading days, leaving customers disappointed.
Ms Shaheen said: "I really needed an indoor spot because I missed far too many weeks and people would always be messaging asking where we were... you'd come, but we wouldn't be there because of the weather.
"This has come at the perfect time for winter."
The new stall is located inside Market Four at Cannon Mills and has been designed to resemble a miniature version of her bakery.
The newly created Pink Cookie Club space at Cannon Mills Market, designed as a miniature version of Nargis Bakes. (Image: Nargis Shaheen)
'We're changing the face of market stalls'
Ms Shaheen says she has invested heavily in transforming the space.
She told the T&A: "We've turned it into the most beautiful little setup. It almost looks like a miniature version of my bakery."
Ms Shaheen believes few traders have invested as much into a one-day-a-week indoor market business.
"I think we're changing the face of market stalls," she said.
"I haven't seen anyone invest money into this kind of thing for a market setup."
A family business
While Ms Shaheen has become the face of the brand through her bakery and TikTok success, she is keen to stress that Pink Cookie Club is a joint venture with her daughter, Muneeba.
She said: "This is the launch of a new business that me and my daughter are opening together, I want to give her some credit because there's a lot more to come with this brand."
The pair have filmed promotional videos ahead of the opening and hope to attract both existing customers and new visitors this weekend.
Pink Cookie Club's new stall at Cannon Mills Market, featuring the brand's signature pink, white and gold design ahead of its launch. (Image: Nargis Shaheen)
More than just cookies
Ms Shaheen says Pink Cookie Club will be about more than selling desserts.
She hopes to use the platform to help aspiring bakers learn how to turn a hobby into a business.
She said: "I want to offer advice and information about what helped me succeed, from becoming a home baker to becoming a registered baker and building a successful business."