(Image: Rose & Crown)
A historic pub is set to welcome customers once again - but an unexpected row has been sparked before the first pint has even been poured.
The Rose & Crown in Otley, which dates back to at least 1731, will open its doors at noon on Monday under new management, marking the latest chapter in the long history of the town centre venue.
News of the reopening has been warmly received by many residents, although a social media post promoting the launch sparked an unexpected debate about the use of artificial intelligence in advertising.
AI-generate image row
The pub invited customers to "grab a drink, bring your friends and family" and celebrate the occasion, but attention quickly turned to a promotional poster that appeared to feature AI-generated imagery.
Chris Lyons was among those critical of the approach, commenting: "More AI drivel. That's put me off going."
'No AI present whilst serving pints'
Responding to the criticism, the Rose & Crown said: "No AI will be present whilst serving pints, this is just an easy way to advertise until the bar is up and running and to spread the word."
Lyons later added that using AI "lacks creativity, is lazy marketing and makes your brand look cheap".
Other commenters agreed. Emma Ruth wrote: "Many won't bother, purely down to the AI," while Nick Clements described the poster as "an assault on the eyeballs".
However, many people were keen to focus on the return of the pub itself and offered their support to the new tenants.
What have others said
Former Otley publican John Allen said the business should concentrate on offering "quality and hospitality" rather than trying to compete on price with nearby venues.
"The very best of luck," he added.
Rachelle Atkin said she would "definitely be popping in", while Graeme Wolfenden said he and his partner would be "frequenting" the pub.
Others defended the use of AI in marketing. Sarah Keating commented: "AI is everywhere and doubtless here to stay. Putting a business down before it's opened its doors..! No way!"
The exchange reflects the wider debate around the increasing use of AI-generated content in advertising, although many residents appeared more interested in seeing another town centre pub reopen.
According to the Otley Pub Club website, the Rose & Crown's long history is evidenced by the thickness of its stone walls and traditional stonework. The pub has had numerous licensees over the years.