Major fashion brand launches at popular North Yorkshire department store

A major fashion brand has launched at a North Yorkshire department store with new styles and partywear for the festive season.

VERO MODA has arrived at Barkers in Northallerton, where shoppers saw the new collection for the first time on Friday, October 23.

The brand has opened in the store’s womenswear department with contemporary clothing, everyday staples and partywear.

Customers marked Friday’s launch with complimentary Prosecco as they browsed the rails.

Pictures from the launch show customers browsing VERO MODA’s new collection with glasses of fizz in hand.

VERO MODA has arrived at Barkers in Northallerton

VERO MODA has arrived at Barkers in Northallerton

VERO MODA has arrived at Barkers in Northallerton

Euan, a VERO MODA representative, introduced the collection, guided shoppers through the range and answered their questions at the launch.

The new arrival comes in the run-up to the festive shopping season, with partywear among the clothing included in the collection.

VERO MODA becomes the latest brand available inside Barkers, which has been a familiar presence in Northallerton for more than a century.

VERO MODA has arrived at Barkers in Northallerton

VERO MODA has arrived at Barkers in Northallerton

Read more

French Connection opening new store in North East shopping outlet in weeks
Rishi Sunak opens new exhibition inside flagship North Yorkshire family store
Shoppers queue outside County Durham shop to bag bargains before it closes today

The family-run department store was established in 1882 and today has departments covering womenswear, menswear, beauty, shoes, homeware and gifts.

It also houses cafés and restaurants.

Barkers said the arrival of VERO MODA forms part of its efforts to bring a range of well-known brands to shoppers while maintaining the personal service associated with the independent department store.