Shoppers in Durham will soon be able to step inside one of Scandinavia's most popular homeware brands.
Søstrene Grene has confirmed the opening date of its new store at The Riverwalk.
The Danish retailer will officially open its doors at 9.59am on Friday, October 30, bringing its signature blend of affordable home décor, crafts, furniture and lifestyle products to the city.
To mark the occasion, the first 100 customers through the doors will receive a voucher for one of the brand's popular woollen throws.
(Image: SOSTRENE GRENE)
Visitors can also pick up complimentary tote bags filled with selected Søstrene Grene products while enjoying live entertainment during the launch celebrations.
Mikkel Grene, group CEO and co-owner of Søstrene Grene, said: "It's always special to open a Søstrene Grene store in a new city, and we're particularly pleased to be bringing our universe to Durham.
"We hope the new store will become a destination for those looking for something a little different, whether they're searching for a new craft project, something for the home, or simply enjoying an afternoon of browsing.
"We look forward to becoming part of life in Durham and seeing what customers discover."
(Image: SOSTRENE GRENE)
Founded in Denmark in 1973, Søstrene Grene has built a loyal following thanks to its ever-changing collections and Scandinavian-inspired shopping experience centred around the Danish concept of "hygge" - creating comfort and enjoyment in everyday life.
The company now operates more than 400 stores across 19 countries and is continuing to expand rapidly in the UK, with plans to reach 100 stores nationwide within the next few years.
(Image: SOSTRENE GRENE)
(Image: SOSTRENE GRENE)
René Jensen, head of retail for Denmark, the UK and Ireland, said Durham was an exciting addition to the retailer's growing presence in the North East.
Read more
Popular dog day-out service Billy's Bus launches new County Durham route
New designer fashion outlet to open at Dalton Park with launch weekend discounts
'Heartbreaking' - County Durham dog play centre closes months after opening
He said: "Durham is a wonderful addition to our growing presence in the Northeast and The Riverwalk is a great home for the new store.
"We're looking forward to seeing customers explore the winding aisles and discover the many different collections on offer.
"There's always a sense of curiosity when you visit Søstrene Grene and we believe the Durham store will give people plenty of reasons to return."
The new shop will stock the retailer's wide range of products, including home interiors, furniture, kitchenware, craft supplies, toys, gifts, seasonal items and speciality food products.