A holiday park is set to receive a £5 million investment.
The funding for Skipsea Sands Holiday Park, located in East Yorkshire and owned by Parkdean Resorts, will support a major upgrade of its on-site facilities, activities, and retail offerings.
The improvements are part of Parkdean Resorts’ wider £70 million investment programme across its parks in 2027.
Steve Richards, CEO of Parkdean Resorts, said: "We’re committed to investing £5m in Skipsea Sands Holiday Park, upgrading our accommodation and further enhancing the holiday experience for guests and owners in East Yorkshire.
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Parkdean Resorts Bounce Park (Image: Pic supplied)
"From exciting new activities that include adventure golf and high ropes to an enhanced food and drink offering, there will be even more for families and holidaymakers to enjoy.
Parkdean Resorts park setting (Image: Pic supplied)
"This investment reflects our continued commitment to supporting local jobs, tourism and economic growth in the communities where we operate.
"We look forward to welcoming guests to a new and improved Skipsea Sands from Easter 2027."
By Easter 2027, visitors to the park will be able to enjoy a host of new activities and amenities.
Drone shot from above (Image: Pic supplied)
These include an indoor adventure climbing experience, indoor adventure golf, and off-road driving experiences for children aged four and above.
Expanded indoor and outdoor adventure play areas, a bounce park, sports court, and a Bear Grylls-themed escape room will also form part of the upgrades.
The plans include a new sports bar called Hat-Tricks, which will feature interactive darts, pool, and shuffleboard, as well as food and drink options.
Off Road rangers (Image: Matt Keal Photography)
The park will also add Scoops Ice Cream and Joe’s American Grill to its food and drink offering, along with a new outdoor entertainment and dining area complete with bar facilities and seating.
The investment is expected to create new permanent and seasonal jobs.
Fairground golf (Image: Matt Keal Photography)
Parkdean Resorts currently operates four holiday parks in Yorkshire, employing more than 480 people across Barmston Beach, Cayton Bay, Skipsea Sands, and Withernsea Sands.
Earlier this year, the company recruited more than 200 seasonal staff to support the busy holiday season.
Interactive darts (Image: Matt Keal Photography)
A spokesperson for Parkdean Resorts said: "Whether you’re seeking adventure, culture, or simply a peaceful retreat, our four holiday parks in Yorkshire offer diverse landscapes, making it the perfect destination for your next getaway."
Parkdean Resorts owns and operates 65 holiday parks across the UK and welcomed more than three million holidaymakers last year.
Twenty-five of its parks were recognised in the Tripadvisor Travellers’ Choice Awards 2026 for consistently outstanding guest reviews.