(Image: Supplied)
A long-standing Durham greengrocer has been helping residents fill their baskets with fresh fruit and vegetables for more than three decades.
Durham City Fruiterers, based inside Durham Market Hall, has become a familiar sight for generations of shoppers, with customers continuing to support the independent business despite the growing dominance of supermarkets and online grocery deliveries.
For more than 30 years, the family-run trader has supplied fresh produce to households across the city, stocking everything from everyday staples to a wide variety of seasonal fruit and vegetables.
In a recent social media post celebrating the business, Durham Market Hall said shoppers could "safely say they know a thing or two about apples and pears", while highlighting the importance of eating a varied and colourful diet.
The post encouraged people to "eat the rainbow", explaining that different coloured fruit and vegetables contain different vitamins, minerals and antioxidants.
But the market also stressed that shopping with Durham City Fruiterers offers benefits beyond healthy eating.
"Every purchase helps support a small, independent family business," the post said.
It said buying local "keeps money circulating within our local economy" and "helps preserve the unique character that makes Durham Market Hall so special".
The market praised the trader’s "friendly service and fantastic fresh produce you simply can't beat" and urged residents to make it their "first stop" for meals, packed lunches and healthier eating.
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Durham Market Hall also highlighted the wider impact of supporting independent traders, telling shoppers: "By skipping the supermarket and supporting your local greengrocer, you're supporting a small business with fresh produce at fair prices, which, in turn, helps keep our Market Hall thriving."
Located inside Durham Market Hall, Durham City Fruiterers remains a fixture of the city's shopping scene more than three decades after opening.
For many customers, the business offers not only fresh produce but also a connection to one of Durham's longest-established independent traders, with its continued success demonstrating the enduring appeal of local shopping and community-focused businesses.