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Asda shoppers are sharing their excitement for a pink version of a classic biscuit.
The new treat is part of the supermarket’s Tickled Pink campaign, which raises money for breast cancer charities.
Costing £2.35 for a 162g pack, the Pink Choc Coated Custard Creams are covered in pink white chocolate and are suitable for vegetarians.
They've already caused a discussion on social media after being shared by the Facebook page Newfoodsuk.
One shopper said: "They are very nice."
Another commented: "We NEED to try these."
A third person said: "Need them!!"
Someone else joked: "Please pick me up 13 packets of these please."
A minimum of 10% of the price of products included in the supermarket’s Tickled Pink range is donated to its charity partners, as reported by What’s The Jam?
The money is divided on a 70/30 basis between Breast Cancer Now and CoppaFeel! respectively.
Tickled Pink has been running since 1996 and marked its 30th anniversary in 2026.
Asda to make change to up to 700 UK stores
Around 700 Asda stores will see a major change at locations across the UK.
The popular supermarket chain has announced a partnership with parcel locker provider InPost.
This means up to 700 Asda stores will have an InPost locker installed across the UK.
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Millions of Asda customers will now have a convenient way to send, collect, and return parcels while shopping.
The partnership is part of Asda’s continued investment in bringing services to customers that will make their lives easier and improve the convenience of shopping in-store.
The InPost lockers will be placed at a range of Asda’s stores, including superstores, supermarkets, and Express stores and will provide customers the chance to collect and return parcels at a time that is best for them.
Will you be buying Pink Choc Coated Custard Creams from Asda? Let us know in the comments below.