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Older people in Bradford are being urged to get vaccinated amid concerns over flu-related deaths.
New figures show there were nearly 4,000 flu-related deaths in England last winter, prompting calls for eligible individuals to take up all available vaccinations.
Charities and health officials are warning that flu, RSV, and Covid-19 can pose serious risks, especially to vulnerable groups.
Caroline Abrahams, charity director at Age UK, said: "Nearly 4,000 deaths linked to flu in a single winter is a stark reminder that these seasonal viruses should never be dismissed as just a bad cold, particularly in later life.
"The latest evidence shows that vaccination prevented thousands of hospital admissions last winter and helped reduce the pressure on NHS services at one of the busiest times of the year.
"If you are offered a flu, Covid-19 or RSV vaccination this autumn and winter, we strongly encourage you to take up the opportunity.
"These vaccines can reduce your risk of becoming seriously ill and help you stay well, independent and active throughout the colder months."
Ms Abrahams also highlighted the broader challenges faced by older people during winter.
She said: "Many older people are already facing challenges this winter, including concerns about energy costs, keeping warm and managing existing health conditions.
"Having the vaccinations you are entitled to is one practical step you can take to protect your health.
"I would also encourage friends and family members to check that older relatives know which vaccinations they are eligible for and help them to arrange appointments if needed."
According to the UK Health Security Agency (UKHSA), flu vaccinations prevented an estimated 104,000 hospital admissions and 7,100 deaths in England last winter.
This is despite lower vaccine effectiveness in adults compared to the previous season—estimated at 21 to 34%
Effectiveness was higher in children, ranging from 51 to 68%.
The RSV vaccine was found to be about 82% effective at preventing hospital admissions among adults aged 75 to 79.
Dr Jamie Lopez-Bernal of the UKHSA said: "We will be closely tracking all the major respiratory viruses throughout the winter, including both flu and Covid-19, to spot trends early and keep the public informed.
"While currently these virus levels are low, we can’t easily predict what may happen over the coming weeks and vaccination remains our best defence."
Flu is currently circulating at low levels in England, with hospital admission rates at 1.9 per 100,000 people—similar to this time last year.
Last winter, flu cases peaked in early December, earlier than in previous years.
Health minister Dame Diana Johnson said: "During the winter months, dangerous viruses spread more easily, posing an increased risk to older people and those with existing health conditions, who are more vulnerable.
"I am proud to support Age UK’s campaign and encourage everyone who has not yet come forward to book life-saving vaccinations against flu, Covid-19 and RSV as soon as possible."
The call comes as the public is reminded that vaccination remains one of the most effective ways to protect against serious illness during the winter months.
Who is entitled to get the flu vaccine for free?
You can get the flu vaccine for free if you fit into one of the following categories:
- People eligible for a free jab include those aged 65 or over, including those turning 65 by March 31, 2027.
- Those aged 18 to 64 with certain long-term health conditions are also eligible for a free jab.
- Pregnant people are entitled to a free jab at any stage of pregnancy, as are people who live in a care home.
- Those who are the main carer for an older or disabled person, or those who receive a carer's allowance, can get a free jab.
- People who live with someone who has a weakened immune system are also eligible.
- Frontline health and social care workers can get a flu vaccine through their employer.
How to book your free flu vaccine
People who are eligible for a free jab can book an appointment online or find a pharmacy that offers free flu vaccinations.
People can also book an appointment with their local GP surgery.
It's important to note that you can only get the jab for free on the NHS if you are eligible.
Have you booked your flu vaccine? Let us know in the comments.