Video. UK: Frieze London blurs the lines between art, gaming and reality

Video. Visitors to Frieze London in the UK are becoming part of the artworks themselves, climbing a giant interactive spider, entering virtual worlds and taking part in installations that turn spectators into participants.

Video. UK: Frieze London blurs the lines between art, gaming and reality

At the fair, Benjamin Lallier's * Mother Needhaminvites visitors to toss coins and make a wish, whileYuli Serfaty's * Who's A Good Girlexplores the relationship betweengender andtechnology. Greek artist** Theo Triantafyllidispresents* Feral Metaverse (Spider)*, a giantclimbable sculpture** that doubles as amultiplayer game. Up to six visitors can enter a shared** virtual world**, where they must work together to create shapes such as human towers and wheels.

But behind the playful installations, Frieze remains a major commercial event. Art critic** Tabish Khansays a struggling marketis prompting galleries to favour more conventional displays**, with** paintings** taking priority over elaborate installations.

Other highlights include Swiss artist Miriam Cahn's self-portraits exploringageing, presented by** Galerie Jocelyn Wolff**, and a selection of contemporary** Indian artfrom the Fitzwilliam Museum**. Together, the works reflect a fair balancing** artistic experimentationwith the pressures of a challenging art market**.