(Image: Bradford City AFC)
Bradford City has announced a new partnership with The Broadway as its latest official club partner.
The collaboration will see the club and The Broadway work together on ticket giveaways and advertising space, including pop-up Bantams stalls at The Broadway over the course of the season.
Adam Keizer, head of commercial at Bradford City, said: "We are delighted to have The Broadway on board as an official club partner.
"Football, retail and leisure all play a really important role within our local economy, and we share The Broadway's commitment to promote and celebrate our city centre.
"We are really excited by the opportunity to work together in an official capacity, and we are thankful to Ian and his team at Broadway for their fantastic support of our football club."
Ian Ward, general manager at The Broadway, said: "We are absolutely delighted to be partnering with Bradford City AFC, a club which sits at the heart of our community and shares many of the values which are important to us at The Broadway.
"As Bradford's leading retail and leisure destination, we are passionate about supporting local organisations who bring people together and inspire pride across the city."