(Image: Supplied)
Fashion and lifestyle brand White Stuff is set to open a new store at Frasers Plus Braehead this autumn, expanding its retail presence in Scotland.
The 2,741 sq ft shop will stock the brand’s full range of womenswear, menswear and accessories, including its signature knitwear, premium denim and rainwear collections.
Braehead Shopping Centre. (Image: Supplied)
The opening will add to Braehead’s existing retail line-up, which includes M&S, Next and Flannels.
White Stuff is known for its distinctive patterns, bold colours and considered fabrics, with an in-house design team focused on creating durable, high-quality clothing.
The new store marks the latest addition to the centre’s mix of fashion and lifestyle retailers, as it continues to attract shoppers, families and leisure visitors from across the region.
Located between Glasgow city centre and Glasgow Airport, Frasers Plus Braehead opened in 1999 and features more than 100 brands, including Mango, H&M and River Island, alongside a growing selection of dining and entertainment options.
The centre is also home to SuperPark, which opened in August 2026, and Braehead Arena, where the Glasgow Clan ice hockey team plays.
Founded in 1985, White Stuff operates 118 stores, 12 outlets and 30 concessions across the UK, including locations within John Lewis and independent retailers. The brand also sells internationally through its website and a network of more than 650 wholesale stockists.
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Rachel Scott, head of leasing at Global Mutual, said: "Brands are increasingly selective about where they invest in physical stores, so White Stuff’s decision to open at Frasers Plus Braehead is a positive endorsement of the opportunity this destination presents.
"For us, the focus is on securing operators that can perform over the long term and respond to what our customers are looking for.
"White Stuff’s commitment is another example of that approach translating into leasing activity."
Clare Davis, cluster manager at White Stuff, said: "Scotland has always been an important market for us, and we are excited to be embarking on this next chapter of brand growth in the region.
"Frasers Plus Braehead was a natural next step for us.
"It gives us the opportunity to bring the brand to a destination that already attracts a diverse mix of shoppers, families and leisure visitors from across the region.
"We can’t wait to open our doors and welcome everyone."