North Yorkshire food brand launches new mince range in major supermarkets

A new mince range from HECK! is now available across UK supermarkets.

A new mince range from HECK! is now available across UK supermarkets <i>(Image: HECK!)</i>

(Image: HECK!)

A new mince range promising quick and easy family meals is now available in supermarkets.

Launched by North Yorkshire-based food brand HECK!, the Easy Mince range is designed to take the stress out of midweek cooking with ready-to-cook, seasoned, and veggie-packed minces.

The range includes Easy Beef & Pork Bolognese, Easy Beef Cottage Pie, and Easy Chicken Chilli Con Carne.

Jamie Keeble, co-founder of HECK!, said: "Mince can be one of the most useful and cost-effective ways to put protein at the heart of a family meal, but shoppers still have to decide what to make with it and then buy, chop and measure everything else.

"We wanted to do more of that work for them.

"Our new seasoned mince gives people a proper head start on the meals they already know and love.

"It removes the hassle without taking away the enjoyment of cooking, so even on the busiest evenings, dinner feels sorted."

Each product is high in protein, gluten-free, and made with high-quality, lean cuts of meat.

The Easy Beef & Pork Bolognese Mince is seasoned and packed with lentils, tomato, and herbs.

The Easy Beef Cottage Pie Mince combines lean British beef with peas, carrots, onion, and tomato puree.

The Easy Chicken Chilli Con Carne Mince offers a lighter take on the classic dish, made with lean chicken breast and thigh, red pepper, kidney beans, onion, seasoning and a bold blend of warming spices.

The HECK! Easy Mince range is available now at Tesco and Asda, and will be launching at Ocado later this month.

HECK! is known for offering bold flavours and nutritional value across its product lines.

The new Easy Mince range aims to bridge the gap between cooking from scratch and choosing a ready meal, offering a convenient and flavourful option for busy households.