(Image: Poundland)
Bradford shoppers will find more clothing and general merchandise at their Poundland as the retailer returns to sales growth and launches a merchandising trial.
The Idle branch is one of 15 stores across the UK and Ireland taking part in the trial, which aims to offer more products and organise shops around customers’ needs.
Poundland managing director Barry Williams said: "We ended Q4 with significant momentum, returning to positive like-for-like growth and that momentum has only strengthened in the first week of the new financial year.
"Our recovery plan is working, thanks to our investment in simple low pricing and new ranges, powered by our new in-house teams.
"That positive customer reaction is great news for our shareholders, colleagues and suppliers.
"We’re excited about putting those new items in front of our customers as they return to our stores."
The pilot began in mid-September.
All 15 trial stores increased like-for-like sales and profitability last week, outperforming the rest of the chain, according to Poundland.
The pilot runs alongside Poundland’s root-and-branch overhaul of its product range across its stores over the past 12 months.