Celebrity-loved fashion brand to open first northern store in Harrogate

A major British fashion brand loved by celebrities including Alison Hammond and Davina McCall is opening its first northern store in Harrogate.

Scamp & Dude is opening the doors to its first northern store in Harrogate tomorrow (Friday, October 9).

The B Corp-certified fashion brand will open at 2 James Street, bringing its distinctive womenswear collections to one of the town’s main shopping streets.

The new two-floor store, offering more than 2,100 sq ft of retail space, marks a significant milestone for Scamp & Dude as the company celebrates its 10th anniversary.

Founded in 2016 by Jo Tutchener Sharp OBE, Scamp & Dude has built a loyal following through its colourful clothing collections, community-focused approach and commitment to supporting people facing difficult times.

The opening follows more than three years of searching for the perfect location in Harrogate, with founder and CEO Jo Tutchener Sharp OBE previously describing the town as the ideal permanent home for the brand in the North.

The store will feature Scamp & Dude's signature Bolt Room, a private fitting space which customers can book in advance to enjoy a shopping experience with friends, complete with complimentary refreshments.

To celebrate the opening, Scamp & Dude has announced a series of special activities and giveaways, including a Bolt Hunt around Harrogate on Friday.

Jason Maxwell CEO of Harrogate Business Improvement District said: "It's fantastic to welcome Scamp & Dude to Harrogate, particularly as the brand has chosen our town for its first permanent store in the North.

"James Street is a key part of Harrogate's shopping offering, and seeing a recognised British brand invest in such a prominent location is really encouraging.”

Situated opposite Harrogate's railway station, the new store will welcome both local shoppers and visitors travelling from further afield, adding to the town's mix of independent businesses and established retail brands.

The celebrations will continue on Saturday, October 10, when the first ten customers arriving from 9.30am, will receive a free goody bag. Shoppers will also have the chance to win an additional surprise gift, with a golden bolt hidden in-store for one lucky customer to discover.

Scamp & Dude also plans to introduce a year-round programme of events and community activities, creating opportunities for customers to come together beyond the traditional shopping experience.

Alongside its fashion collections, Scamp & Dude is recognised for its charitable initiatives, having donated more than £4.4 million in cash and products through its programmes.