(Image: City of York Council)
A CAMPAIGN in York is launching to raise awareness of financial abuse against older people.
Led by the City of York Council in partnership with Independent Domestic Abuse Services (IDAS), Age UK York, and other community organisations, the campaign aims to help people recognise the signs of financial abuse and understand that it is a form of domestic abuse.
Councillor Lucy Steels-Walshaw, executive member for health, wellbeing and adult social care at City of York Council, explained: "Financial abuse is a hidden form of domestic abuse that can have a devastating impact on older people's independence, wellbeing, and quality of life.
"It often happens behind closed doors and is carried out by someone the victim knows and trusts.
"Through this campaign, we want people across York to understand the signs of financial abuse, know that support is available, and feel confident in seeking help for themselves or someone they are concerned about.
"Everyone has the right to make their own financial decisions and live free from abuse.
"By raising awareness together, we can help protect the most vulnerable members of our communities."
Warning signs of financial abuse include taking money without permission, pressuring someone to hand over money or assets, controlling access to bank accounts or pensions, misusing a Power of Attorney, and changing wills, deeds or financial arrangements through pressure or coercion.
Running up debts in someone else's name can also be a sign of abuse.
The campaign will include posters, videos, leaflets, and outreach activities, with information available in libraries, GP surgeries, pharmacies, and community venues throughout the city.
It uses real-life scenarios to help people identify behaviours that may not immediately be recognised as abuse.
Research and local data suggest that older people can experience financial abuse for many years before seeking help.
Forms of abuse can include pressure to hand over money, misuse of pensions or savings, coercion around financial decisions, theft, abuse of Power of Attorney, or controlling access to bank accounts and financial information.
A spokesperson for IDAS said: "Domestic abuse can happen to anyone at any age.
"Domestic abuse does not just happen within intimate relationships; it can occur between adults when one person tries to gain control over another.
"This could be a current or ex-partner, an adult child, or other family member.
"IDAS is here to give emotional and practical support.
"Talking to us can help you to make sense of what is happening and feel more confident making decisions.
"We won’t ever tell you what to do.
"You do not need to report to the police to get support.
"If we are worried about your safety or the safety of any children, we will talk with you about this."
Carl Wain, deputy chief executive of Age UK York, said: "Financial abuse can strip older people of their confidence, independence, and sense of security.
"It is often hidden in everyday situations and may be dismissed as a family matter when it is actually abuse.
"We are proud to support this campaign and encourage anyone who is worried about themselves, a friend, neighbour, or family member to seek advice.
"The sooner concerns are identified, the sooner people can access the support they need."
The campaign highlights that financial abuse often comes from people the victim knows and trusts, not strangers.
Anyone concerned about financial abuse can contact IDAS on 03000 110 110 or Age UK York on 01904 627995.
In an emergency, people should call 999.For non-emergency police matters, call 101.