(Image: Canva)
A LOGISTICS firm has announced a rebrand as part of its growth strategy.
Expect has launched a new brand identity under the proposition of "Growth Logistics" to reflect its evolution and ongoing expansion.
The rebrand includes the retirement of the Pallet Plus and Longs of Leeds brands and the removal of "Distribution" from its name, consolidating its services under the single Expect identity.
Matt Kilner, managing director of Expect, said: "Our new identity is the start of an exciting new chapter for Expect.
"We’ve grown significantly and expanded our reach and now is the time to consolidate under one brand that represents everything we stand for.
"Growth Logistics is about adapting to our customers’ needs and ensuring our solutions are shaped around the priorities of their business."
The company said the new brand reflects its focus on flexibility, progress, and partnership, and features a modern visual identity and updated messaging.
The company’s Excelerate partnership model guides its approach, with customer solutions shaped and regularly reviewed through Discover, Design, Deliver, and Rediscover stages.
All services are supported by its TMS Motion tech platform, which provides real-time visibility.