(Image: Supplied)
GIANT red balloons have landed in Leeds with a message that’s turning heads and raising eyebrows.
The balloons, emblazoned with the slogan "LEEDS, YOUR FACE NEEDS A WORKOUT," are part of a citywide campaign marking the arrival of FaceGym, a London-born facial fitness brand.
FaceGym will open its first Yorkshire studio at Victoria Leeds on September 19.
Olivia Carson-Lee, studio manager at FaceGym Leeds, said: "I'm incredibly excited to be opening the doors to FACEGYM Leeds at Victoria Gate and bring the FACEGYM experience to the city.
"What makes FACEGYM so exciting is the energy and experience.
"Our workouts combine targeted skincare with massage and sculpting techniques, giving clients that instant post-workout glow while helping them make facial fitness part of their regular routine."
Founded in London by Inge Theron, FaceGym offers "facial workouts" designed to tone, lift, and sculpt using massage, tools, and technology.
Each session targets more than 40 facial muscles and follows a structured format including a warm-up, cardio, sculpting, and cool-down.
To celebrate the launch, FaceGym is offering its first 99 customers the chance to become founding members.
They'll receive a monthly workout for £62, compared to the standard price of £110 per session.