(Image: CHRIS BOOTH)
Taco Bell is launching a treasure hunt across Darlington to celebrate the opening of its newest restaurant - and you could win free tacos for a year.
The fast-food giant will open its doors on Thursday (August 27) at the former KFC on North Road as it invites residents to crack the 'Bell Code'.
QR codes have been hidden across the town, which locals can hunt down to unlock rewards.
The new restaurant will serve up Taco Bell's popular menu items, including the Crunchwrap Supreme, Crunchy Taco Supreme, and Volcano Burrito.
Lucy Dee, Marketing Director of Taco Bell UK and Ireland, stated: "At Taco Bell, we live for pushing boundaries with bold flavours, category-defining innovation, and brand experiences people don't forget.
"We can't wait to open our doors and connect with the people of Darlington."
The Darlington location will be operated by QFM Group, which manages 28 restaurants across the UK.
Kalham Overson, Brand Operation Leader for Taco Bell at QFM Group, said: "We are delighted to be opening our new Taco Bell restaurant on Albert Road in Darlington.
"This exciting new location allows us to bring the Taco Bell experience to even more guests across Darlington and the surrounding communities, while giving our loyal fans a fantastic new place to enjoy our menu.
"Becoming part of the local community matters enormously to us, and we look forward to building strong local partnerships and creating valuable employment opportunities for people in the area."
Taco Bell's expansion into Darlington is part of the brand's ongoing growth in the UK, which now boasts over 150 locations nationwide, with more openings scheduled for the rest of 2026.
Fans can register for Taco Bell Rewards via the Taco Bell UK app, where new members get a free Crunchy Taco upon joining.
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The membership offers points redeemable for free menu items and rewards, early access to exclusive offers and new releases, and the option to order ahead and skip the queue.
The new restaurant is expected to be a hit among locals, offering a taste of Taco Bell's unique flavours and an exciting new dining experience..