Football shirts, beer and pizza combine as Rudy’s launches Negroni Week

A Harrogate pizzeria which opened earlier this year is launching a special offer which could spell a free pizza and Negroni for all of September.

Partnering with Campari, Malfy Gin and Cocchi Vermouth, Rudy’s is turning Negroni Week, which runs from September 21-27, into a month-long celebration, with an exclusive Negroni menu available across its restaurants nationwide.

Inspired by the golden era of Italian football, the exclusive Rudy's FC jersey will bring together two of Italy's greatest loves: football and aperitivo.

Once purchased, the shirt quickly pays for itself, rewarding wearers with a free pizza and Negroni every time they visit throughout the month.

Designed with football shirt collectors in mind, the jersey is packed with thoughtful details throughout.

A tonal checkerboard pattern and rich orange gradient nods to the Negroni itself, finished with a vintage-inspired collar and embroidered Rudy's FC crest, the shirt is designed for a relaxed and comfortable fit.

Hidden in the hem, a woven label reveals the classic Negroni recipe, turning the cocktail's iconic equal parts serve into a design feature.

Created in collaboration with Malfy Gin and Cocchi Vermouth, it's as at home in the stands as it is over pizza and aperitivo.

Launching on September 1 both in store and online, the limited-edition jerseys are expected to go quickly.

The launch marks Rudy's biggest Negroni celebration yet as it partners with Campari, Cocchi Vermouth and Malfy Gin to serve a limited-edition Negroni menu in September across all its restaurants.