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UK cinemas are the latest venue to introduce a new ban that is being rolled out across the country.
Customers will no longer be able to wear Meta Glasses when visiting the cinema.
The devices can record video, photos and audio; however, they have led to privacy concerns due to their ability to film without drawing attention.
The UK Cinema Association (UKCA) said many venues have already banned or limited the use of the glasses over both privacy and piracy concerns.
UK cinemas introducing new ban on using Meta Glasses
A spokesman for the UKCA said: "UK cinema operators are aware of the increasing availability and use of wearable technology such as smart glasses and the extent to which these can provide benefits to those with specific access requirements.
"However, they are also mindful of the issues around privacy and film piracy that arise around the use of such technology in cinemas, and as a result many are introducing policies to prohibit and/or restrict the wearing of camera-enabled smart glasses in particular in their venues.
"This is clearly a developing area, and we will continue to work with our members to ensure their approach remains relevant and proportionate."
Meta began selling its smart glasses in 2021 and has since seen growing demand through partnerships with Ray-Ban and Oakley.
Last year, around seven million pairs were sold.
A Meta spokeswoman said: "People use our glasses because they’re helpful and let them stay in the moment, from listening to music to live translation or hands-free calls.
"They also provide critical new technology for people in the blind and low vision community and limiting how people can use this technology would be a major step backwards.
"Naturally some places shouldn’t be filmed at all and that’s reasonable but rules should be applied consistently."
JD Wetherspoon bans Meta Glasses across all 800 pubs
The move follows similar action from pubs and theatres, with Wetherspoons among the businesses opting to ban recording with the glasses on their premises.
A JD Wetherspoon spokesperson, explaining the ban, said: "Like many hospitality companies, Wetherspoon has CCTV cameras for security reasons, but their use is strictly controlled by data legislation.
JD Wetherspoon customers can no longer wear Meta Glasses (or any other smart glasses) at any of its more than 800 UK pubs
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"Apart from that, the general code that applies in our pubs, and most pubs, is that you can’t film customers or employees without their permission.
"Meta glasses seem to breach this code, and common sense, by enabling surreptitious surveillance, so our instinct is to say turn off the cameras.
"This is akin to our efforts to stop audible playing of videos in our pubs, which also invades people’s space."
What do you think about venues banning the use of Meta Glasses? Let us know in the comments.