(Image: JjDaLion on TikTok)
A food influencer renowned for taking on some of Britain’s biggest eating challenges has admitted defeat after attempting a colossal 10kg parmo feast in Teesside.
Jj Da Lion, who has built a large online following by tackling extreme food challenges across the UK, travelled to Manjaros in Middlesbrough to take on ten 1kg chicken parmos.
Anyone who completes the challenge is rewarded with a £1,000 cash prize.
Previously, Ji Da Lion stunned staff and diners when he devoured six full parmos in a single sitting.
He managed to pocket £600 after completing the mammoth meal in less than 50 minutes.
The latest challenge, however, proved a different story.
Faced with 10 of Teesside’s most famous dish, even the seasoned competitive eater was unable to finish the feast.
Before taking on the task the influencer had already labelled it as "impossible".
Videos of the attempt have attracted attention online, with 80k views already recorded on TikTok.
The foodie said: "We've been here before.
"Now they've got me to come and try...not even seven, or eight or nine, because that would be progress.
"This man has got me doing 10 - 10 whole chicken parmos."
Many questioned whether anyone could realistically consume that amount, while others praised the influencer for even attempting it.
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One individual described him as an "absolute warrior and animal".
Another said: "Watching the last night was crazy. Well done. You did so good. I was feeling full watching it."
"Good effort," added another.
For a man who has made a name for himself by conquering oversized breakfasts, giant burgers and extreme food challenges across the country, this one was a challenge too far.