"Great fit, straight off the hanger," promises M&S as it announces its new Petites Ambassador

M&S has launched a new Petites womenswear collection - and announced the appointment of new Petite Fashion Ambassador, Dannii Minogue.

‘I am more confident when clothes fit properly ’: Dannii Minogue is ambassador for new M&S Petite AW26 flatter and fit range

M&S has launched a new Petites womenswear collection - and announced the appointment of new Petite Fashion Ambassador, Dannii Minogue.

“I am proud to be working with M&S on something that truly celebrates petite women in such a stylish and thoughtful way,” says Dannii.

“I will cherry pick petite items for each season, to highlight fit details and explain why they matter.

“I see petite people everywhere wearing clothing that doesn’t fit them, and I believe that is because they still think ‘petite’ is a dress-size and not a clothing-fit. I want them to know that M&S has what they need.

Dannii Minogue in M&S Petite Collection Blue Ruffle Blouse, £28, and M&S Pleated Palazzo Jeans, £24.

“The team here are diligent about perfecting the fit, and I know when clothes fit without the hassle and cost of alterations, that I am more confident.

“For too long petite customers have had to compromise, but with ‘Short’/Petite' and ‘Extra Short’ sizing clearly marked on M&S items, it is easy to find the fit for you, straight off the hanger - in store and online.”

M&S says: “As a long-time advocate for petite fashion, we’re also proud to welcome Dannii Minogue as our petite fashion ambassador - bringing her signature style and understanding of fit to her new role.

“Championing pieces that celebrate proportion, polish and ease, Dannii’s first imagery with the brand will sit across M&S social channels, spotlighting versatile wardrobe heroes that feel as good as they look, with silhouettes that are modern, effortless and perfectly proportioned.

Dannii Minogue wears M&S Petite Collection Satin Cowl Neck Lace Insert Midi Dress, £48.

“At the heart of this collection is a simple promise: Petites perfected. M&S have obsessed over proportions, so you don’t have to. Every sleeve, hem and silhouette is carefully considered to ensure it fits exactly as it should.

“No alterations. No compromises. Just great fit, straight off the hanger. Love that.

“Designed by the in-house M&S team and perfected through decades of fit expertise – it’s petite dressing exactly as it should be considered, stylish and with a perfected fit.”