(Image: Greggs)
A pastry blunder from the Prime Minister has sent Greggs fans into a frenzy.
It's led to the North East-born bakery chain renaming one of its favourite pastries.
During an interview, Andy Burnham was asked to name his favourite Greggs treat, but fumbled over the name of the sausage, bean and cheese melt, instead calling it "that sausage, bean and cheese thing".
The offhand remark quickly took off on social media and now, in true Greggs fashion, the bakery chain has officially renamed the product in Mr Burnham's honour.
Warren McCarrick, shop manager at the Manchester Heron House branch, close to the new No 10 North base, said: "Our shop has been buzzing with Mancs getting their hands on Burnham's favourite bake.
"Sales have gone through the roof this morning.
"Cheers, Andy."
The shop wasted no time swapping out signage, with digital screens inside reading: "The sausage, cheese and bean thing as eaten by our Prime Minister."
(Image: Greggs)
Sales of the pastry doubled overnight following Mr Burnham’s accidental endorsement.
The Prime Minister later admitted that some of his best policy ideas have come from casual conversations while queuing at Greggs or chatting in the pub.
The Manchester branch embraced the new name, updating its branding early on Thursday morning.
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Greggs, which began in Newcastle in 1939, has not yet confirmed whether the rebranding will be rolled out nationwide or if it will become a permanent change.
For now, the Manchester shop is proudly serving the “sausage, bean and cheese thing” to amused and hungry customers.
It remains to be seen whether Burnham’s pastry-fuelled policies will have the same staying power.