A digital marketing agency on Teesside has landed a major contract with broadcaster ITV.
iGaming Agency, in Eaglescliffe, will support ITV’s betting comparison app OddsFinder for the next 12 months.
The agency's role will be to help more people find ITV OddsFinder when searching for betting services online.
Its work will focus on improving the app's visibility on search engines, app stores and AI-powered tools used by consumers to compare products and services.
Chris O'Rourke, director and co-founder of iGaming Agency, said: "Winning work with ITV is a proud moment for everyone here.
"There's a view that the specialist agencies serving global brands all sit in London, and that simply isn't the case anymore.
"We've built a team in the Tees Valley that competes at the top of a demanding international sector, and ITV coming to us on a referral shows that work speaks for itself wherever you're based."
Gaming Agency's directors - Chris O'Rourke, Chris Sutherland, Richard Paget
(Image: Supplied)
The contract comes as more users turn to tools such as ChatGPT and Google’s AI Overviews to find information online.
iGaming Agency, which trades as Affili8 Marketing Limited, was referred to ITV before being selected through a competitive pitch.
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Founded during the Covid-19 pandemic, the agency specialises in digital marketing for betting and gaming brands and recently achieved its first £1 million turnover.
iGaming has also worked with brands such as BOYLE Sports, Lottomart, OddsMonkey and Racing TV - earning them the impressive reputation that put them in ITV's sights.
Mike Barrett, ITV Controller of Agency & Client Sales, said: "Affili8 came to us on a strong recommendation and brought a track record in this sector which made them the right partner to help us grow the platform."