(Image: Supplied)
Ainsley Harriott is heading to Morrisons stores for a five-day supermarket tour across Yorkshire.
The TV chef will meet shoppers, share recipe ideas, and hand out free samples of his couscous range at nine different locations this August, as part of the Ainsley Foods Company 'Where's Ainsley?' campaign.
Ainsley Harriott said: "I'm looking forward to getting out and meeting shoppers in Yorkshire.
"There's nothing better than chatting about food, sharing a few recipe ideas and hopefully putting a smile on people's faces.
"Come along, say hello, try our delicious couscous and who knows... you might even leave with a little surprise."
At each stop, one shopper will win a £100 Morrisons voucher, and Ainsley Foods goody bags will be given away throughout the day.
The campaign also includes a charitable effort, with £3,000 worth of food being donated in each of the three regions Harriott visits to charities supported by Morrisons.