More than 180 businesses back nostalgic postcard campaign in North Yorkshire

More than 180 businesses are championing a nostalgic summer trend that’s bringing back the handwritten holiday postcard (Image: Supplied)

More than 180 businesses are championing a nostalgic summer trend that’s bringing back the charm of handwritten holiday postcards and reconnecting visitors.

The Picture Perfect campaign, running across North Yorkshire through the Tourism Network, encourages visitors to take a digital break by writing postcards to friends and family.

It aims to offer a slower, more thoughtful way of connecting while supporting the visitor economy.

Cecily Fearnley of The Homestead Kitchen in Goathland said: "We put postcards on the tables for lunch and quickly noticed people were using them – one little girl was writing to her grandparents."

Participating restaurants, pubs, attractions, and accommodation providers across the Yorkshire Dales and North York Moors are making it easy for guests to join in.

Many are providing postcards, often with the stamps, or recommending places to buy and write them.

Susan Briggs of the Tourism Network said: "People are realising there’s a real joy in writing a thoughtful message and receiving proper post, which is why postcards are having a moment, including finding a new fan base at events such as music festivals with youngsters liking the retro novelty of sending a card."

The Picture Perfect campaign runs throughout the summer, with participating businesses listed at www.yorkshiretreasures.co.uk/postcards.