Fire services launch Yorkshire campaign to prevent wildfires this summer

Fire and rescue services are uniting to promote the #BeMoorAware campaign, aiming to reduce the risk of countryside fires.

Fire services launch Yorkshire campaign to prevent wildfires this summer

A campaign is warning visitors to Yorkshire’s countryside of the dangers of wildfires this summer.

Fire and rescue services are uniting to promote the #BeMoorAware campaign, aiming to reduce the risk of countryside fires during the summer holidays.

The campaign comes after a record wildfire season in 2025 and is supported by new national resilience data highlighting the ongoing threat.

Mick Rhodes, assistant district commander and lead wildfire officer for West Yorkshire Fire and Rescue Service, said: "West Yorkshire saw its highest January-to-May wildfire count in six years during 2025, with 31 incidents recorded by the end of May.

"While the number of wildfires this year is lower than last, it only takes one spark to cause significant damage.

"Yorkshire's moorlands are among our most valuable natural environments, but during prolonged periods of warm, dry weather they can become incredibly vulnerable.

"By making simple choices, such as leaving disposable barbecues at home, taking litter away with you and never lighting open fires on the moors, everyone has a role to play in protecting our countryside, wildlife and the communities that surround it.

"Working together across Yorkshire sends a powerful message that wildfire prevention is everyone's responsibility."

West, North, and South Yorkshire, along with Humberside Fire and Rescue Services, have joined forces to deliver unified wildfire prevention messages.

The #BeMoorAware campaign, originally developed by West Yorkshire Fire and Rescue Service, focuses on education and encouraging responsible behaviour in the countryside.

Sarah Wilkinson, head of prevention at Humberside Fire and Rescue Service, said: "As we experience warmer, drier summers, it's more important than ever that people understand the risks that grassland and wildfires pose to our communities, countryside and wildlife.

"We are delighted to be working with our fire and rescue partners across Yorkshire to raise awareness of how quickly these fires can spread and the devastating impact they can have on the environment, local residents and the firefighters responding to them.

"We want everyone to enjoy the outdoors safely this summer by taking simple precautions, such as disposing of rubbish responsibly, avoiding activities that could start a fire, and reporting any signs of fire immediately.

"Together, we can help protect Yorkshire's green spaces and keep our communities safe."

Tom Hirst, director of community risk and resilience at North Yorkshire Fire and Rescue Service, added: "In August 2025, North Yorkshire experienced one of the largest and most complex wildfires recorded in England, affecting around 25 square kilometres of moorland and forestry across Fylingdales Moor and the surrounding Langdale Forest at its peak."

Key advice from the campaign includes never using disposable barbecues or open flames on moorland, taking litter home, and reporting any fires immediately by calling 999.