(Image: Supplied)
A rapeseed oil company has unveiled a bold new brand identity after 18 years in business.
Thixendale-based Yorkshire Rapeseed Oil revealed the refreshed look at the Great Yorkshire Show, marking nearly two decades of growth since its founding by Adam and Ben Palmer in 2008.
The rebrand follows in-depth research led by marketing manager Jennie Palmer and a team of design experts.
Ms Palmer said: "We've worked hard to dig deep into the values, ethos and heritage of our brand, and this has shaped and formed our direction.
"Bright and bold, our new look really helps us communicate who we are, YRO."
Yorkshire Rapeseed Oil has produced a Great Taste Two Gold Star award-winning oil, firmly rooted in the Yorkshire Wolds.
The full range includes natural and flavoured rapeseed oils, as well as oil-based mayonnaise and hollandaise.
Products are available online, at selected food festivals, and through farm shops, delis, and independent retailers.